Your Stories: Veronica Enns, The 530 bride

One of the things we love best about the work we do is getting to know our wedding professionals. We love to hear about how they got started, why they do what they do, and how they’ve reached their goals and successes. In our newest blog series “Your Stories” we’re going to share some of those stories with all of you.

Veronica Enns
The 530 Bride
Chico, CA

Tell us why you started your business. What motivated you to become a wedding industry professional?

I actually started out as a blogger/wedding resource and had no interest in wedding planning. I found the matchmaking process of finding the best vendors for couples so fun, as I learned more and more about our local industry there were many wedding professionals in our area that were like hidden gems. I was also a recent bride and felt there wasn’t a lot of helpful planning information for couples in Northern California and even less in our direct market. Prior to wedding planning I was a police dispatcher and thrive in a fast paced hands on environment, and even better, this is happy stress at the end of the day!

What marketing strategies have been the most successful for your business?

Blogging! We have outpaced our growth by consistently blogging and second to that I would say networking with other local wedding professionals.

What systems have you set up in your business to aid your success?

We use Honeybook for inquiries, booking & invoicing and then Aisle Planner for the planning dashboard that we provide to each of our couples for timelines, design, and vendor information management.

What is one thing you know now, that you wish you’d known when starting your business?

I wish I would have learned to say no much earlier. Finding your work/life balance and making sure that you are practicing good self care is so important. Quality over Quantity!

Where do you see your business in 5 years?

We plan to introduce an associate planner program and expand our team