One of the things we love best about the work we do is getting to know our wedding professionals. We love to hear about how they got started, why they do what they do, and how they’ve reached their goals and successes. In our newest blog series “Your Stories” we’re going to share some of those stories with all of you.
Angela’s Premier Event Designs
Tell us why you started your business. What motivated you to become a wedding industry professional?
I was traveling to California with my Sister in Law to meet one of her favorite soap stars, Lauren Koslow from Days of our Lives. While having lunch with her, Lauren was asking for ideas for her fan club event she wanted to host. I started tossing out ideas and soon she picked one and loved it. We discussed cost, decor and raffle prizes for the evening. She asked me what my college plans were, I said business management and she responded with a loud, “No, you should be an event planner!” and my career was born. I came back to Ohio, changed my major and 9 years later I have my own business, my own storefront and 54 weddings on the book for this year! My mother always told me I could be anything I wanted to be, sure I started out later in life, but I managed to do just that. I get to help people tell their story and create a lasting moment in their lives. I am always super excited to see my clients say I DO or have the perfect party they dreamed about. That is my dream come true!
What marketing strategies have been the most successful for your business?
Facebook and client referrals have been amazing for me. I had some brides about four years ago who still sing my praises all over social media. We also volunteer with a few local organizations and sponsor a couple of events as well.
What systems have you set up in your business to aid your success?
We have a packet of information for each event. We have a color coded file system for year of the event. We have a fully trained staff that understand the order of events for our clients and work extra hard to make sure everything is perfect. Our brides can actually come in and shop our large inventory of items to help them create whatever look they are going for.
What is one thing you know now, that you wish you’d known when starting your business?
How important organization and time management is. When I first started, we had some nights I would be up until 3am before a wedding finalizing items. Now, we are much more streamlined, everything is ready weeks before and we have an emergency kit ready for anything! Managing my time is something I have learned over the past nine years. Just because you love a bride and her ideas, doesn’t mean you can afford to chat with them for two plus hours every meeting.
Where do you see your business in 5 years?
Hopefully we will have three full time teams that do not have to work a day job. I would love to be able to offer package deals with some of our amazing vendor partners as well. We also hope to have a much more automated system in place for the back of the house functions of our business. We are updating our calendar features as we speak, along with client portals to be able to log in and see what they need to do. We see this as a family business and as my teenagers transition to college, I know two of them are very interested in joining our business full time as well. Being able to provide our clients with the best we have to offer and keep my family close would be amazing!