Jen DeTracey is a strategic alchemist, a published author and one of Canada’s top marketing experts. She specializes in customer engagement and customer retention.
Jen is also the founder of Lift Strategies, a company that helps business owners put effective systems in place so that their business has the best tools to succeed. Her proven 5-Step Strategic Marketing Process, the LIFFT® Process, has helped thousands of businesses in boosting their bottom line.
She has over 25 years of strategic marketing and business experience working for and with businesses, and prior to business ownership, Jen was the VP of Marketing working with Sarah McLachlan’s record label Nettwerk Records, then joined the Virgin Entertainment Group and launched Canada’s first Virgin Megastore in Vancouver.