In a tough market, you need every advantage you can get over the competition. Kevin Dennis from Wedding IQ and Fantasy Sound Event Services successfully transformed his entertainment business into one of the leading design, décor, lighting and rental companies in his region.
Learn the benefits and finer points of diversification from a colleague who has been exactly where you are now. Kevin will share his tricks of the trade, including:
- Identifying opportunities for adding new services
- Knowing which services to avoid
- How to maintain industry relationships even as your business changes and your services evolve
- How to best communicate these changes to your target audience
- How to avoid the “Jack of all trades, master of none” trap
Workshop Sneak Peek
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Meet This Speaker
Want to learn more about this guest presenter? Find out more about Kevin Dennis in his Speaker bio.