The economy is changing. Millennials now make up over 1/4 of the population, “content is king”, and people are looking to invest in brands that offer authenticity, foster trust and provide experiences.
As audiences get better and better at seeing through sales techniques and old school marketing speak, the way you deliver information has to change. Consumers don’t connect with your product anymore. They connect with your identity and what matters to you. And you have to sell that to them!
So how do successful brands elevate their communication to achieve these goals? A strategic brand voice!
In this workshop, Theresa Delaney takes a look at how great brands are using words to conquer their markets and become industry leaders. Then, you’ll learn how to articulate your mission, vision and values while gaining a better understanding of how these come together to create a consistent brand foundation.
Workshop Sneak Peek
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Meet This Speaker
Want to learn more about this guest presenter? Find out more about Theresa Delaney in her Speaker bio.