Wedding service professionals will be selling to millennials for the next 20 years and the brands who understand millennial couples will thrive.

Millennials think differently, communicate differently, and above all expect to be understood when they walk into a buying situation. Did you know that more than 92% of brides currently planning their weddings are millennials. Or that millennials switch attention between media platforms 27 times per hour? And you may not know that currently, 45% of successful wedding leads begin online.

Join Lauren Randolph in this workshop as she helps you become proactive in closing leads, and be creative and nimble in structuring your pitches, packages, and communication methods with the millennial couple in mind.

You’ll learn:

  • How understanding millennials helps you sell to them
  • How communication with millennial coupes has changed
  • Importance of demonstrating a personalized experience

Workshop Sneak Peek

About the Speaker

Lauren Randolph

Lauren Randolph founded My Hotel Wedding in 2012 based on her decade of experience as a wedding planner and catering manager for Four Seasons Hotels and Resorts at the world famous Beverly Wilshire. As a Catering Manager at the Beverly Wilshire she handled a 600+ guest fundraiser for President Obama and breakfast event for Vice President Biden.

Her goal is to share everything she has learned from freelancing and working at a hotel with couples so they feel confident navigating their wedding planning without the expense or hassle of a full time wedding planner.

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