Have you ever looked at your revenue and wondered exactly why you can’t seem to make more money, even though you have more clients? Maybe you’re feeling a bit like you’ve done an awful lot of work and spent countless hours with your clients and you’re still not breaking even.

Or maybe you’re finding that you’re even running into “special snowflake” clients and you’re not getting paid for the additional time and work these clients are requiring.

That stops now. In this workshop with Valerie Gernhauser from Sapphire Sessions and Sapphire Events, we’ll dig into exactly how we know your flat fee pricing structure isn’t working, and what you need to do to fix it.

You’ll learn how to:

  • Structure your pricing to get paid for planning and upfront as soon as clients sign your contract.
  • Get paid for the sliding scale of complexity that is inherent in the nature of the business.
  • Employ contracts that protect your business structure and limits your exposure and liability with clients.
  • Create a design and planning process that backs up your fee structure, and build know, like, and trust with your clients.

Workshop Sneak Peek

About the Speaker

Valerie Gernhauser

Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is her mantra. She’s a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure.

As a thought leader and industry expert in the event space, she is grateful to share her knowledge on national platforms such as the Engage! Luxury Wedding Business SummitTrouvaille WorkshopCultivate Retreat, Bliss and Bespoke, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. She is very proud of the success of her Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good.

She likes getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with her daughters, and getting her hands dirty in a flower bucket or two. She’s a consummate over-achiever and a habitual mover-and-shaker. She considers herself very fortunate to bear witness to unfettered, intrepid, veracious love stories on Saturdays. She’s living the life she imagined.

Join Now!

Join Wedding Business Workshops to get access to the entire masterclass library.

Sign Up Now