Branding goes far beyond a logo or a website; it encompasses every part of a business. In this workshop, Marc McIntosh shares a re-branding strategy that has been specifically designed for wedding professionals.
He presents a Brand IQ quiz to help you discover the scope of your efforts, and outlines the building blocks that must be put into place before you ever begin looking at typefaces or color palates.
Whether you want to invest thousands in your re-branding, or are working on a very tight budget, you’ll discover strategies, resources, and a step-by-step guide that will be instrumental in your re-branding endeavor.
Workshop Sneak Peek
About the Speaker
Marc McIntosh is the CEO of the Wedding Experience and his company produces several of the largest wedding shows in the U.S., including shows in Washington, Maryland and Virginia.
Prior to producing shows, Marc owned a wedding-related business where he perfected his marketing strategies and gained a unique understanding of the process of marketing to engaged couples.
Marc is a speaker, writer and sales trainer, as well as the president of the National Association of Consumer Shows, an industry trade association… and the director of Wedding Show Pros, an international network of wedding show producers.